Welcome to Switch Your Fish

Switch Your Fish was a campaign that ran between April and October 2021 to challenge recreational fishers on the Sunshine Coast to enjoy a different range of fish to catch and eat. The different species were Mahi Mahi, Cobia and Amberjack.

The underlying objective of the campaign was to increase the diversity of fish targeted by recreational fishers to reduce the pressure on currently popular species including Snapper and Pearl Perch that needed a break.

The campaign was just one small part of the overall puzzle to support sustainable fisheries for everyone to enjoy into the future.

Results from the campaign are currently being collated – subscribe to our newsletter for ongoing updates.

Who’s Involved?

Behind Switch Your Fish are, most importantly recreational fishers on the Sunshine Coast, but also our project partners and supporters.

What’s behind Switch Your Fish

Switch Your Fish is part of the Fishing for Change project.

The underlying aim of the project is to work with recreational fishers in Queensland and others with an interest in recreational fishing to find ways to reduce recreational fishing pressure on snapper and pearl perch fisheries.

We are using a social marketing approach that has led to the development of the Switch Your Fish pilot campaign that will run on the Sunshine Coast between April and September 2021.

By encouraging and supporting recreational fishers on the Sunshine Coast area to diversify the fish they catch, we want to test if more people will switch to catching a different set of fish: Mahi Mahi, Amberjack and Cobia. And, if recreational fishers do switch to catching more of these species, will it help to reduce pressure on snapper and pearl perch

Snapper and Pearl Perch

Snapper and Pearl Perch are iconic fish species in Queensland. However, their stocks are depleted. We want to make sure they are around for the long term.

Get on board #SwitchYourFish

Take on the challenge in 2021 to catch one of our target fish this year off the Sunshine Coast.